Between the early 1980s and mid-1990s, Valencia’s vibrant club culture exploded in music, energy, and a unique visual language. This book documents the graphic design of that moment—flyers, posters, logos, and album covers—framing it as a radical visual movement. Featuring work by pioneers like Paco Bascuñán, Sento Llobell, and Paco Roca, it explores how graphic design shaped and reflected the spirit of the Ruta del Bacalao. More than nostalgia, it’s a cultural and aesthetic archive of a scene where design didn’t just sell the sound—it defined it.
RUTA GRÁFICA. EL DIS…
