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GROWING UP IN ALPHAB…
Letterform Archive

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2024

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Michael Doret is a master of bold typographic illustration whose work bridges the commercial polish of mid-century signage with the expressive edge of pop culture. Known for creating iconic logos like the New York Knicks wordmark and album covers for Kiss, Doret’s style is deeply rooted in signage traditions, airbrush aesthetics, and retro-futurist embellishments. Through his studio, Alphabet Soup, he’s championed lettering as both utility and art, shaping visual language across branding, sports, and music. His work transforms type into narrative form—lettering not just as design, but as character. Doret’s influence remains quietly monumental in modern graphic design.

Michael Doret
Letterform Archive
978-1736863329
328
English
2024
hardcover/ 27 x 25 cm
2024Letterform ArchiveMichael Doret

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Growing Up in Alphabet City is a vivid Monograph-meets-memoir by renowned lettering artist Michael Doret. This 328-page volume showcases over 700 images, tracing Doret’s journey from 1950s Brooklyn to his influential career designing iconic logos and graphics for clients like Kiss, Disney, Pixar, Time, and the New York Knicks. The book delves into his pre-digital creative process, featuring initial sketches, printer mechanicals, and final artworks, offering readers insight into the art of custom lettering. Edited by Norman Hathaway with a foreword by Nick Sherman, this publication serves as both a nostalgic look back and an inspiring resource for designers and enthusiasts alike. Michael Doret, Letterform Archive, 2024 Letterform Archive 978-1736863329 Michael Doret 2024

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GROWING UP IN ALPHABET CITY

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Letterform Archive

.

2024

.

Michael Doret
hardcover/ 27 x 25 cm
978-1736863329
English
328

Michael Doret is a master of bold typographic illustration whose work bridges the commercial polish of mid-century signage with the expressive edge of pop culture. Known for creating iconic logos like the New York Knicks wordmark and album covers for Kiss, Doret’s style is deeply rooted in signage traditions, airbrush aesthetics, and retro-futurist embellishments. Through his studio, Alphabet Soup, he’s championed lettering as both utility and art, shaping visual language across branding, sports, and music. His work transforms type into narrative form—lettering not just as design, but as character. Doret’s influence remains quietly monumental in modern graphic design.

Growing Up in Alphabet City is a vivid Monograph-meets-memoir by renowned lettering artist Michael Doret. This 328-page volume showcases over 700 images, tracing Doret’s journey from 1950s Brooklyn to his influential career designing iconic logos and graphics for clients like Kiss, Disney, Pixar, Time, and the New York Knicks. The book delves into his pre-digital creative process, featuring initial sketches, printer mechanicals, and final artworks, offering readers insight into the art of custom lettering. Edited by Norman Hathaway with a foreword by Nick Sherman, this publication serves as both a nostalgic look back and an inspiring resource for designers and enthusiasts alike. Michael Doret, Letterform Archive, 2024 Letterform Archive 978-1736863329 Michael Doret 2024

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